If you are planning to open a new business, you want to throw a party to celebrate your grand opening. This can be an excellent opportunity to promote your business and draw in customers so you can get off to a strong start. Here are some tips to help you have a successful grand opening event.
Choose the Right Date for Your Grand Opening Celebration
Choose the date for your grand opening event carefully. If people tend to visit a business like yours on a particular day of the week or at a specific time of the day, schedule your event at that time. Avoid scheduling your grand opening on a day when it will conflict with another community event or a holiday, unless you are promoting your grand opening with a holiday-themed event or activity.
Most business owners schedule their grand opening celebrations for a week or two after the business first opens its doors. During the first two weeks, you will inevitably encounter problems and have some issues to work out. You want to get those things resolved so your grand opening celebration can go off without a hitch.
Advertise in Several Places
In order for your grand opening to be successful, you need to advertise it in multiple ways to reach a wide audience. You can place ads in your local newspaper, on a local radio station, on your website, and on social media. You can ask other businesses in the area that offer services related to yours, but that are not direct competitors, if they will mention your grand opening to their customers. For example, if you are opening a flower shop or bakery, you can ask local wedding planners to mention your business to their customers. You might want to partner with a nonprofit organization or a community group to get help in promoting your event in exchange for supporting their cause.
Offer Things to Draw in Customers
You want people to be excited to come to your grand opening event and make sure they have a great time. You can do this by letting people know in advance that you will be offering food and beverages, prizes, free product giveaways, demonstrations, and entertainment for adults and children. You might want to arrange to have a celebrity or a local politician come to the event to encourage more people to show up.
Make Sure You Have Enough Employees and Products Available
Be sure to have enough staff working at your grand opening event so that you can provide efficient service and meet all of your customers’ needs. If you are going to be selling or giving away products, make sure you have enough inventory on hand for a large crowd. This can help you ensure that guests have a positive experience and leave with a good impression of your business.
Use Custom Inflatables to Attract and Entertain Customers
You can make sure your grand opening event is fun and memorable for both adults and children by using custom inflatables. You can set up Fly Guys to draw attention to your event and have an inflatable arch set up to welcome people. You can have an inflatable kiosk where you offer samples or an inflatable game to entertain kids. You can have someone dress up as your company mascot in an inflatable costume or have a giant inflatable replica of your company’s product created.
i2k can create all of these types of custom inflatables for your grand opening event. Inflatables are fun for people of all ages and can draw attention to your event and keep people entertained. i2k can work with you to design and create the custom inflatables of your choice so your grand opening event can be a success. Contact us today to learn more.